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Case Study
Energylandia - mobile sellers
Case Study
Energylandia - mobile sellers
About Energylandia
The Energylandia amusement park, located in the southern part of our country, and more specifically in the town of Zator, is the largest amusement park in Central and Eastern Europe. Every year, hundreds of thousands of people, including from abroad, flock to this small town to enjoy the available attractions and experience new, unforgettable experiences.
Energylandia was established in 2014 and at the moment has an area of about 43 hectares, where there are 6 different themed zones: Family, Extreme, Water Park, Aqualantis, Bajkolandia and Dragon Garden.
EnergylandiaOf particular interest to visitors is Hyperion, which is the tallest and fastest rollercoaster in Europe, as well as Zadra, launched in 2019, which is now the tallest wooden rollercoaster in the world.
Within Energylandia you will also find 25 interactive games and activities, as well as 9 performance stages along with a state-of-the-art 7D cinema and the Moya Planetarium. In addition, the park hosts numerous educational and artistic workshops and pyrotechnic shows, included in the ticket price.
The expansion of Energylandia and its attractions is the foundation of the development that has been noticeable since the very beginning of our Amusement Park in July 2014. We can currently boast 105 attractions on a developed area of 43 hectares, and what's more, being named the No. 1 roller coaster park in Europe. No other facility of this kind on the old continent has a greater number of roller coasters. We have 18 of them! The development and popularity of our place is accompanied by an increasing number of visitors, thanks to whom further development is possible. In order to keep this flywheel rolling at the right pace, it is necessary to improve and enhance it. A step towards increasing the excellence of our guest service is the mobile checkout system introduced thanks to the cooperation with GoPOS. We can already see the usefulness of this solution, which pleases not only us, but also our guests visiting the Park!
The challenge
Recent months have been extremely busy for Energylandia. This was mainly due to the constant enlargement of the park and the construction of the new Aqualantis zone. The growing number of new attractions, the modernity of the facility and a number of excellent promotional activities have resulted in a constantly growing number of visitors, and the amusement park is popular not only among Polish tourists.
The challenge we face is the constant need to improve and streamline our services in order to continually increase the level of customer service. Efficient guest service is one of the most important goals of the company. It was therefore imperative to find and then implement a bespoke solution for the size of the facility.
Solution
In response to the growing interest in the Energylandia Amusement Park, in cooperation with the Novitus company and eService, we decided to introduce an innovative solution to eliminate the queues at ticket offices, as well as provide even greater comfort and security for our guests.
Sales system
Due to growing needs in the area of customer service, we decided to use mobile points of sale.
Fiscal cash register
Due to the intuitive operation and small size of the equipment, we have chosen mobile cash registers Novitus One Online.
Payment terminal
Due to high performance and reliable integration, we decided to use eService payment terminals.
So-called mobile points of sale have been implemented, more specifically 20 mobile salespeople whose task is to serve visitors quickly outside traditional points of sale. This innovative solution has already proved successful in other locations serving large numbers of customers, such as shopping centres and petrol stations.
The chosen solution using a so-called cash terminal equipped with a sales, fiscal and payment application was chosen, which allows for fast and comprehensive service of guests. “The heart” of the Novitus One Online fiscal cash register with a small 5-inch touch panel and integrated payment terminal from eService, is the GoPOS system that has been supporting sales processes throughout the park for years. The cash registers used are not only lightweight and do not overload the employee, but also allow for offline operation and give the possibility to print up to 1,000 receipts when fully charged, while the payment terminal from eService enables fast and secure payment by card, BLIK or smartphone. As a result, retailers are able to serve guests arriving at the Park faster. The solution also helps to maintain a safe social distance by reducing queues at checkouts.
Novitus is very keen to participate in such innovative and demanding projects. In 2016, we launched the first Android-based fiscal cash register, the Novitus NEXT cash register with a 7-inch touchscreen, followed 3 years later by its smaller 5-inch mobile version, the ONE cash register. Both devices provide an open platform for providers of modern software for the Android operating system, such as GoPOS. The open architecture of the Novitus One cash register provides, above all, the potential for a number of integrations that are difficult or even impossible to implement in ordinary fiscal cash registers. The GoPOS company has perfectly exploited this potential, additionally integrating in its software support for eService payment card terminals, which today are necessary in almost every business. Of key importance for Novitus' participation in this project was its quick response to the needs of GoPOS and its flexible approach to the requirements related to the Android system, which in such cases is modified to suit individual implementation requirements.
A great advantage of the solution is the flexibility of this form of sale. Thanks to it there are even more places available at Energylandia where you can buy an entrance ticket by making a fast and secure transaction using a payment card, BLIK or a smartphone. Cashiers can react proactively to the current situation and serve those wishing to buy a ticket at any point where they start to gather. Energylandia's guests, in turn, will not have to wait in queues at the ticket offices and will be able to spend the time thus saved having fun with family and friends.
Meet the Mobile Retailers
Check out the innovative solution introduced by the largest amusement park in Poland, allowing for a faster customer service process and maintaining a safe social distance.
Results
From the first observations and data provided to us by Energylandia we can conclude that the customer service process has been significantly shortened by the introduction of the mobile salesmen. The solution used allowed for a significant optimisation of the whole service process, thanks to which guests are able to enter the park faster and use the attractions on site.
Understanding the needs of our customers and meeting the challenges they face is a priority for our company. Energylandia is one of the largest contractors we have ever worked with and from the beginning we have tried to make this cooperation as fruitful as possible. Seeing how much interest the biggest amusement park in Poland enjoys, we were looking for a solution that would allow us to significantly speed up service and at the same time increase customer satisfaction. That is why we decided on Mobile Salesforce - the most ergonomic and innovative solution. Our sales system, fully integrated with Novitus One cash register and eService payment terminal, works perfectly in the service and sale of entrance tickets, thus accomplishing the most important task - speeding up guest service.
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Product specifications
GoPOS
GoPOS is a modern sales system designed for the catering and entertainment industry. The software, available on Android devices, is compatible with the majority of devices available on the Polish market. The application is distinguished by its modern design and intuitive operation. The tool offers a number of extended functionalities facilitating the management of the enterprise from any place and personal device in the world, and the cloud system enables conducting fast, both stationary and mobile sales.
Novitus
Novitus ONE - online fiscal cash register with a touch screen and Android system as well as an advanced sales application and the NoviCloud cloud system. ONE is not only modern design, but above all exceptional functionality. Programmable and customisable sales screens, extensive business support functions, open architecture and the ability to install external applications, as well as basic tools such as in smartphones, web browser, email, calendar, etc. The cash register offers many unique features that no other devices on the market have: issuing fiscal invoices and corrections, return documents, adding notes and customer ID, easy reporting, stock levels, open accounts.
eService
Electronic Payment Services Centre eService Sp. z o.o. (www.eservice.pl), is a leader on the Polish market of payment card acceptance and settlement of electronic transactions. For over 20 years it has been providing reliable acceptance of non-cash payments in mobile and stationary service points, shops and retail chains. It is also a provider of a modern payment gateway and solutions for e-commerce and m-commerce. As the only Polish company in the payment industry, it guarantees security and the highest quality of its services, regularly confirmed by TUV ISO 9001 and PCI P2PE certificates.
