Case Study

Kaswag - reseller of innovative systems for business

Kaswag - reseller of innovative systems for business
Kaswag - reseller of innovative systems for business

Case Study

Kaswag - reseller of innovative systems for business

More catering customers by
40%
Customers choosing a Pro license
97%
Selling Mobile Waiters against other apps
48%

Project:

Kaswag and GoPOS partnerships

Sector:

Selling business solutions

Location:

Słupsk, Poland

About Kaswag

Kaswag is a company operating in Słupsk, dealing with sales and service of fiscal devices and sales software. It specializes in solutions for retail and catering. It is an authorized partner of well-known and respected brands on the fiscal equipment market, such as Elzab, Novitus and Posnet.

The company is distinguished by its comprehensive offer, which includes both fiscal devices and hardware that allows the operation of software, namely modern POS terminals and tablets. It also offers customers advanced sales systems and applications to facilitate business, and GoPOS is one of the key suppliers of such solutions to Kaswag.

A common challenge - Kaswag's cooperation with GoPOS

Kaswag's cooperation with GoPOS began in 2018. The company was looking for new solutions for its offer - simple cash registers no longer met the needs of a rapidly growing business, and their prices were still high. Therefore, Kaswag decided to introduce sales systems supplied by GoPOS into its product range. The cooperation began with the establishment of mutually beneficial conditions, because flexibility in business is the basis of successful cooperation.

The basic sales application GoPOS was introduced to Kaswag's offer, in Basic and Pro versions, which provides, among other things, access to all data in the cloud from anywhere in the world, free updates, the possibility of offline sales, integration with a payment terminal, adding unlimited: products, employees, menus or personalized payment methods. In addition, the GoPOS application facilitates business management, allows constant insight into sales statistics and generates advanced reports including comparative ones. It also has tools to improve supervision of staff work and speed up employee billing. You can read more about the functionalities available in the Basic and Pro versions here.

The company's offer has also been enriched with a solution such as Mobile Waiter, which allows guests to be served directly at their tables using modern tablets, the KDS tool streamlining communication between the hall and the kitchen, or a numbering system eliminating queues in the hall. Our reseller's product offer also includes applications designed for contactless service in the restaurant - innovative QR code menu and GoKiosk.

With GoPOS, the entrepreneur has introduced tools to streamline take-out orders, such as its own online store and integrations with aggregators including Uber Eats, Glovo and Pyszne.pl, as well as third-party courier companies like Stava, an application for drivers allowing faster distribution of orders among suppliers, or a telephone exchange that instantly identifies a customer's number and ensures even faster order processing.

Solutions to streamline inventory monitoring have been added to the company's product line, namely the GoStock system, an application that speeds up inventory taking, and the GastroSupplier system that automates the premises' purchasing processes. Kaswag also offers an application supporting GoClient loyalty programs, enabling the creation of loyalty cards, periodic promotions, vouchers and discounts.

See what systems you too can expand your offerings with!

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Many years of experience combined with modern solutions - a recipe for success

Kaswag has been a GoPOS partner since 2018, and our cooperation so far has yielded great results. What is the key to selling software so effectively? We asked Kaswag's head of sales for an interview, in which he told us about his company, his experience in distributing sales systems so far, and his cooperation with GoPOS. Read the interview and find out how to sell business solutions to make the most profit!

How long has the company been in business and what accounts for its success?

Kaswag has been on the market since 1996. The success of our company is primarily due to our professionalism, manifested in a high level of customer service. We try our best to take care of relations with our consumers. When starting any cooperation, we organize meetings during which we discuss the key objectives for the business and determine its needs, and then propose modern solutions available on the market. Professionalism in customer care is, of course, due to many years of experience - we began our journey in the fiscal solutions industry by servicing cash registers. Then in 1996 we became an authorized partner of manufacturers of fiscal equipment, and over time, following the novelties, we tried to respond to the needs of the market, introducing modern solutions such as software to our offer and proposing them to consumers. We have a very broad customer base, and cooperation with each of them has taught us how solutions for business should be sold.

Why does Kaswag sell software when others sell cheaper cash registers?

We decided to sell software because we know its capabilities. We are constantly deepening our knowledge of new products appearing on the market, including through training. Our competitors often focus on a specific, selected group of customers, which are one- or two-person businesses. For such a business, customer service through cash registers is usually sufficient. We try to constantly move forward, not closing ourselves to one specific group of consumers, but try to reach a wide audience, running different types of businesses. We know from experience that customers are interested in all kinds of technological innovations and are eager to opt for such solutions. Thanks to our wide offer, with various types of applications, we can flexibly and individually approach the needs of each business.

What sets Kaswag apart from other companies offering systems for business?

First of all, we are distinguished by our long experience - customers looking for a company from which to buy software pay a lot of attention to this. We are also certainly distinguished by our approach to the consumer - we try to do everything to make each customer satisfied. Such people often tell their friends about us, who are currently looking for similar solutions for themselves. This shapes our image as a trusted company, which is also our calling card. From the perspective of our long experience, we can also say that it is worth following the well-known saying that says that the customer is our master - we have learned to listen to consumers, their problems and expectations, and then adapt to their needs. I think that this approach on our part can also be considered an important distinguishing feature in the market.

How to deal with competition?

We believe that the best way to deal with competition is to constantly enrich our offer with modern solutions - both for software and devices. When a novelty appears on the market that we think will be attractive to customers, we try to introduce it into our offer as soon as possible, before the competition does. The broader our offer, the more likely a customer will bet on our company.

What do customers expect from a company that sells business solutions?

Above all, customers expect the best possible solution for their business at the best possible price. They expect tools that will help them improve their business. Coming to us, they present us with their needs, and we try to find a solution that meets these requirements as closely as possible.

Are customers satisfied with the software offered?

Our customers are very satisfied with the software offered. In the case of the GoPOS sales application, they especially appreciate the ability to operate it using a tablet. They also praise the user-friendly layout of the system and the ability to present guests with photos of dishes from the menu on the tablet. Another solution that receives a lot of very positive feedback is the numbering system - it is considered a huge convenience for customer service. The ability to remotely manage the business from a mobile device, which allows to see reports with many useful statistics, is also highly appreciated. Such solutions are very persuasive in convincing interested parties to choose GoPOS software, as they strongly facilitate constant control over the business, saving a lot of time in the process. These kinds of functions appeared in other software, but they were not so intuitive and did not allow remote viewing of reports from any device, which GoPOS provides. In short, it doesn't take long to persuade foodservice customers to use GoPOS applications. For consumers who need to upgrade their business, we simply conduct presentations of the system. Interested people learning about its functions usually decide on this software without hesitation.

What makes Kaswag choose GoPOS as a software provider?

We were convinced, first of all, by a very innovative solution - the Mobile Waiter. A client running a very large restaurant asked if we could introduce something like this to his offer - he had previously observed a waiter service system on tablets in Spain and the United States and wanted to introduce such an improvement at home as well. We found out that GoPOS had developed such a system, and this, above all, determined our choice. We, as well as our customers, also greatly appreciate all other solutions from GoPOS, such as the previously mentioned numbering system and remote management. All of these tools significantly speed up our buyers' businesses. The first customer opted for the Mobile Waiter, and then more and more interested customers started to show up, and this is still the case today.

What do you appreciate most about the reseller program that GoPOS offers?

The most important benefit of our cooperation with GoPOS is the high customer interest in the system. We sell the system license as a monthly subscription. Many customers appreciate the fact that they do not have to pay a large amount for the software upfront, which is therefore another advantage of the terms of our cooperation. Such a solution is appreciated especially by customers with seasonal catering operations, as they can pay for the system for exactly the period of the year in which their business operates. Thanks to our cooperation with GoPOS, we began to offer a much higher standard of services to the catering sector - this attracted a wider range of consumers, which translated into higher sales.

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Summary

With the introduction of GoPOS products among Kaswag's customers, the percentage of companies in the food service industry increased by 40%. Such a result testifies to the great effectiveness of enriching the assortment with specialized, industry-targeted products, as this allows for a better match to customer requirements and challenges posed by a particular type of business.

Among consumers choosing GoPOS products from Kaswag, the most popular are the sales application in the Pro package and the solution, Mobile Waiter, which allows customer service via tablets. The Pro package was chosen by as many as 97% of buyers of GoPOS products. This result shows that customers appreciate the wide range of functions of this version of the software, which makes them more willing to invest in it. This benefits not only buyers, but also our partner, who is reaping higher profits thanks to the increased interest in the Pro package.

Mobile Waiter is also very popular. The sales of mobile stations against other applications chosen by Kaswag customers is 48%. Almost half of all consumers who decided to purchase GoPOS tools from Kaswag decided to modernize sales in their establishments by equipping waiters with tablets. Such a high interest in this solution is mainly due to the high comfort of work and much faster and more efficient service of guests.

More catering customers by
40%
Customers choosing a Pro license
97%
Selling Mobile Waiters against other apps
48%
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Establishing valuable business relationships is extremely important to our company. Reseller cooperation at GoPOS is all about partnership, setting the best terms for both parties and maximizing mutual benefits. For companies interested in reselling our products, we offer an attractive commission, as well as ongoing support from an individually assigned consultant.

Grzegorz Kożuchowski
General director, GoPOS

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