Case Study

How the GoPOS ecosystem enabled Viral Kebab to scale without operational chaos

How the GoPOS ecosystem enabled Viral Kebab to scale without operational chaos
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How the GoPOS ecosystem enabled Viral Kebab to scale without operational chaos
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Case Study

How the GoPOS ecosystem enabled Viral Kebab to scale without operational chaos

Increased peak hour throughput by
30%
Higher basket value thanks to Kiosks by
12%
Reduced order waiting time by
20%

Project

Service automation in a quick-service restaurant with the GoPOS ecosystem

Sector:

Food & Beverage

Location:

Krakow, Katowice

Implementation:

GoPOS

How to effectively scale a food business? Process optimization in a quick-service restaurant

Scaling a food business doesn't start with opening more locations, but with building a process that can be replicated without losing quality, speed, and control. That is why Viral Kebab has focused from day one on a comprehensive GoPOS omnichannel sales ecosystem - a consistent operational model that combines over-the-counter sales based on a compact All in One station (POS system, fiscal printer, and payment terminal in one device), self-service kiosks, and integrations with key delivery platforms.

Instead of several independent tools, one work environment was created, where every sales channel operates according to the same standard. Regardless of where the order was placed, it goes directly to the kitchen - appearing on the fulfillment screen, allowing the team to update and monitor statuses in real-time. As a result, the kitchen and pickup area work smoothly, and the numbering system informs customers when their order is ready for collection.

Thanks to this, Viral Kebab has not only streamlined daily operations but also gained better control over reports, inventory, and team work organization. This approach makes it easier to scale the business and implement the same work standard in subsequent locations.

  • Challenges in scaling a quick-service restaurant chain - read more.
  • GoPOS Ecosystem: Three order sources in one operational process - read more.
  • From kitchen to pickup: smooth fulfillment and distribution - read more.
  • Inventory and analytics: cost control and network management - read more.

Challenges in scaling a quick-service restaurant chain

At Viral Kebab, they knew from the start that the key to success at a large scale is eliminating the human error factor and communication chaos. One of the main challenges was training a new team in a short time and ensuring efficiency that allows handling the surge of on-site and online orders without delays.

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When building Viral, we wanted everything to be well-organized from the very beginning. We were determined not to work on several separate devices, but rather to build one cohesive ecosystem where everything works together seamlessly.

Kamil Kubów
Co-owner of Viral Kebab, CEO

GoPOS Ecosystem: Three order sources in one operational process

At Viral Kebab, it was key to organize orders so that regardless of the channel - counter, kiosk, or delivery - they always go to the same place. This allows the kitchen and staff to operate on a single, consistent order flow, without complex processes.

Comprehensive end-to-end order processing station

From the very beginning, Viral Kebab wanted to avoid sales based on several separate devices. That is why from day one, they decided on All in One - a single terminal that combines the POS system, fiscal printer, and payment terminal in one device.

Compared to a classic setup of several devices at the sales point, this approach means up to 70% lower costs for station setup. What did this achieve in practice?

  • Less equipment and lower costs for opening a location.
  • Faster service - a shorter order-taking and settlement process.
  • Easier team onboarding - one consistent interface and one work standard at the sales point.

Self-service kiosk: shorter queues and higher average order value

As traffic began to grow, the next step was to relieve staff during peak hours. Viral Kebab added GoKiosk self-service kiosks, allowing guests to place orders and choose add-ons faster.

  • Guest self-service – selecting items, extras, and modifiers without involving staff.
  • Upselling and higher basket value – increased revenue with the same traffic thanks to natural suggestions for add-ons and extras during the ordering process.
  • Shorter queues – especially during peak hours.
  • Up-to-date menu and offers – changes are visible instantly on the kiosks.
Higher throughput during peak hours by
30%
Increase in basket value by
12%
Shorter order waiting time by
20%
Green dots
Quote mark

The most important thing about kiosks for me is that they give our guests a choice. One person might prefer to chat with the cashier and order through a conversation, while another might prefer to click through everything at their own pace on the kiosk. We can serve both types of guests equally well.

Przemek Lejowski
Co-owner of Viral Kebab, Content Creator

One POS, all delivery orders

Viral Kebab currently partners with 5 delivery companies, but this doesn't mean 5 separate devices and manual order handling. Thanks to GoHub, which integrates delivery platforms, orders from various services go to a single POS system and are forwarded for fulfillment without manual re-entry. This reduces errors, speeds up service, and organizes team workflow during peak hours.

  • 5 delivery companies, one management point - instead of several devices and scattered processes.
  • No manual re-entry - fewer mistakes and faster forwarding of orders for fulfillment.
  • Smoother work during peak times - the team operates on a single system without switching between tablets.

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From kitchen to pickup: smooth fulfillment and distribution

Once an order enters the system — regardless of whether it comes from the counter, kiosk, or delivery — the next step is efficient kitchen fulfillment and organized pickup. At Viral Kebab, this stage has been designed so that the team's work is well-organized, and guests have clear information on when they can pick up their order.

Kitchen under control: fewer mistakes, faster fulfillment

After an order is registered at any touchpoint, the information is sent instantly to the KDS (Kitchen Display System). It is the operational heart of the kitchen, replacing unreliable paper tickets with a digital information flow.

  • Automatic order routing to the kitchen.
  • Real-time updates of dish statuses.
  • Efficient communication between the front-of-house and the kitchen.

Order numbering system: faster pickup and less confusion in the dining area

The order numbering system at Viral Kebab organizes the pickup area and streamlines order collection. Once an order is placed, the number immediately appears on the screen along with its fulfillment status (e.g., 'in preparation'). When the kitchen marks an order as ready, the Guest immediately sees when it can be collected next to their number. As a result, the pickup process runs more smoothly, with fewer questions and less chaos at the counter.

  • Faster order collection - fewer queues and less congestion at the pickup area.
  • Fewer questions for staff - the status shows which orders are being prepared and which are ready.
  • Smoother on-site pickup - clear information on when an order is ready for collection, without confusion.

Inventory and analytics: cost control and chain management

In daily venue management, it’s not just efficient order handling that counts, but also cost control and quick access to data. Combining inventory and analytics allows for real-time monitoring of raw material consumption and sales performance, facilitating operational and management decisions based on concrete data.

Inventory system: stock level control and raw material consumption

In a venue with such high traffic, precise raw material settlement is crucial. The GoStock module provides full control over inventory levels by linking sales with technical recipes.

  • Automatic depletion - Every unit sold via POS, Kiosk, or delivery channel automatically deducts the corresponding raw material weight from the inventory.
  • Stocktaking and discrepancies - The control process is based on variance analysis. 'GoStock looks after raw materials, reconciles them with sales, and allows for quick stocktaking.'

Analytics and chain management

The final pillar of the GoPOS ecosystem at Viral Kebab is centralized data management and analytics. Thanks to the cloud-based architecture, managers have access to advanced analytical dashboards from anywhere in the world. This allows for full oversight of operations without the need for a physical presence at the venue. The system enables continuous monitoring of key performance indicators (KPIs), such as:

  • Sales dynamics – the number of receipts issued and the average order value (AOV) broken down by channels (Counter vs. Kiosk vs. Delivery).
  • Operational efficiency – order preparation times and kitchen workload during specific hours.
  • Chain benchmarking – comparing results and performance standards between different locations in unified reports.

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Frequently Asked Questions

Tips and answers from the GoPOS Team.

All in One is a comprehensive solution that integrates a point-of-sale (POS) system, a virtual fiscal register, and a payment terminal into a single device. This allows guest service to take place in one spot — from taking the order and fiscalization to card payment. You don't have to switch between multiple devices, which simplifies the process and significantly speeds up the team's work.
A virtual fiscal register is a certified application that meets the same requirements as a traditional hardware cash register. Instead of a dedicated hardware module, it works as software connected to the internet. It records sales, automatically transmits transaction data to the Central Repository of Registers (CRK), and securely saves it in the cloud, ensuring compliance without the need for additional hardware.
A virtual fiscal register is a certified app installed on a touch terminal that effectively takes over the role of a classic register. Compared to a physical device, it does not require periodic paid technical inspections or hardware replacement when the memory is full (which is usually necessary after a few years). As a result, you don't need to buy extra equipment — sales and fiscalization happen on a single device.
A self-service kiosk allows guests to place orders independently (choosing menu items, sides, and modifiers), and the order is sent directly for fulfillment without involving staff at the counter.
Yes. The kiosk handles a portion of the orders during peak hours, meaning fewer people wait at the counter, and the venue can process more orders in the same amount of time.
A self-service kiosk can increase sales because it intelligently suggests add-ons and extras during the ordering process, making it easier for customers to choose. Additionally, it speeds up the ordering process, allowing the venue to handle more orders during peak hours and often increasing the Average Order Value (AOV).
The cost depends on the configuration (number of kiosks, type of device, payment method, and scope of implementation). It is usually a combination of hardware costs and software/maintenance fees. An accurate quote requires a brief analysis of the venue's needs.
A kitchen screen (KDS) displays orders on a tablet and allows statuses to be changed (e.g., in preparation, ready), which organizes kitchen workflow and the order pickup area.
After an order is placed, the number immediately appears on a screen along with its status (e.g., 'preparing'). When the order is ready, the status automatically changes to 'ready for pickup,' which speeds up collection and reduces confusion at the counter.
The simplest way is to have orders from delivery platforms flow into a single place in the POS system, instead of managing multiple tablets and manual re-entry. In the GoPOS ecosystem, this is handled by GoHub, which integrates delivery platforms directly with your POS.
Yes. Fewer manual steps mean fewer mistakes, faster transfer of orders to the kitchen, and easier work during peak hours.
An inventory system helps control stock levels of raw materials and products, plan purchases, and reduce shortages or waste. it also makes it easier to monitor consumption, detects discrepancies faster, and supports purchasing decisions based on data rather than guesswork.
Most often, it starts with unifying sales, then adding elements that relieve the team: a self-service kiosk to shorten queues, a kitchen screen (KDS) for fulfillment control, a numbering system for efficient pickup, and delivery platform integration to centralize orders. Additionally, an inventory system helps maintain control over costs and stock levels during high sales volumes.
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